"Play" print
 Nike was concerned that "Play" would dilute their standing with their core - the serious athlete. I designed a "campaign logo" that would appear only on this campaign. This gave Nike freedom to talk to "regular" people and still be Nike. 
 I was very interested in pushing the way the product - the shoe - could be treated. The idea, not shown fully here, was to use extreme cropping in consecutive, concurrent pieces of communication. The consumer would see the entire shoe, but not all at once. And it really fetishized the details on these shoes, which were beautiful, like cars.  Writer: Mike Byrne
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Nike Tennis print
"Presto" launch
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Shady Milkman
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Nike "Presto" Insert
Nike "Free" launch
Nike Asia: Love, Your Body
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